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1 Simmons Market Research Bureau, Inc.
орг.марк., амер. Служба исследования рынка "Симмонс", "Симмонс Маркет Рисеч Бьюроу, Инк." (американская исследовательская фирма; изучает величину и состав аудитории общенациональных журналов и вещательных сетей, а также потребление отдельных товаров, а также публикацией соответствующих данных; создана в 1950-х гг. талантливым исследователем рынка Уиллардом. Симмонсом)Syn:See:Англо-русский экономический словарь > Simmons Market Research Bureau, Inc.
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2 Simmons
орг.марк., амер. = Simmons Market Research Bureau, Inc. -
3 through-the-book method
марк. "с просмотром всего журнала"* (исследовательский метод, используемый фирмой Службой исследования рынка "Симмонс" для подсчета фактических читателей данного номера издания; респонденту, считающему себя читателем данного журнала, задаются вопросы о различных статьях; потом у респондента спрашивают, уверен ли он в том, что читал данный журнал; после этого только те респонденты, которые отвечают на этот вопрос положительно, рассматриваются как читатели данного номера журнала)See:Англо-русский экономический словарь > through-the-book method
См. также в других словарях:
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